Dining Plus was founded in 1996 by Mr. Ashok Kalyanpur in the UAE and the membership is sold by Derby Marketing LLC.

Established entrepreneur, an ex-hotelier and connoisseur of taste,Mr. Ashok saw an opportunity for a way for business professionals to make some great savings on expenses and recoup the shrinking percentage of business dining and entertainment – the solution was “Dining Plus”. The first dining program targeted at business professionals, offering significant discounts at participating    upscale restaurants

The Dining Plus membership was offered as a value addition product by Mashreqbank and Standard Charterd Bank in UAE for over 9 years successfully. Today it still continues being offered as a value addition product by corporates and banks in India.The outlets participating in the program saw value in the program with increased patronage and usage at low cost.

Dining Plus in the UAE is now re-launched as a convenience and saving membership which will continue offering discounts in restaurants and other daily use spends like shopping ,health care, apparel and offering a host of concierge services.

Concierge services are aimed at making life easy for the fast paced life, no waiting for taxis at airports, or looking for the best offers to send local or international couriers and a host of services. Derby Marketing is the leading concierge provider for over 6 banks in the UAE


Dining Plus subscription makes an ideal gift for friends and family, for every occasion. And with so many Outlets to choose from, there’s something to suit everyone, whatever their taste…Dining Plus, looks back with legitimate pride on its progress, achievement and activities, it also looks forward for further expanding its horizon of activities and operation in India and Globally by establishing new business co-operations with partners. Thereby, setting newer and more challenging goals

Derby Group is involved in outsourcing, discount programs, recruitment  debt collection, records management, interiors and fitouts..